‘Noise’ (in design)

A new design term that I have learnt which basically sums up possible flaws and inconvenient issues with a design being displayed in the real world:

Technical/logical:

  • Obstruction
  • Distraction e.g. Another advert nearby attracting more attention
  • Electrical issues
  • Light glare
  • Print issues
  • Weather
  • Manual issues e.g. Posters peeling away

Semantic/understanding

  • Misunderstanding
  • Misinterpretation
  • Cultural differences

Effectiveness

e.g. Persuasion- was it effective?

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