Website research- Comparing existing websites of professional designers

Cater Wong Screen Shot 2015-04-22 at 12.29.59

PentagramScreen Shot 2015-04-22 at 12.32.04

What they design: Carter Wong: Signs, logos, packaging. Pentagram: Architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations. Both these companies are targeted towards clients and both showcase portfolios of their best work that have been used and approved by clients. The main difference between Carter Wong and Pentagram is the scale and variety of work- Pentagram is a much larger company so they have more work to showcase, so much that their work is categorised on their website-

Screen Shot 2015-04-24 at 10.27.06

Carter Wong also categorise their work but on a smaller scale compared to Pentagram-Screen Shot 2015-04-24 at 10.56.37

Although in terms of visual presentation, Carter Wong is more image based as they take up most of the space on their website including their homage whereas Pentagram needs to shrink their images to thumbnails since they have much more content to showcase.

In terms of typography, both companies use simple font designs for their logo designs, although some might expect a more adventurous appearance for the logo of Pentagram since it is a large scale company- Screen Shot 2015-04-24 at 12.02.43

Both these companies are also straight to the point with their websites- there are no unnecessary animations to distract the user and the overall use of animations is minimal, this mainly consists of image transitions when viewing portfolios which makes browsing look more presentable.


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