Branding research

product-packaging-design-branding

Branding is essentially advertising yourself to customers what they can expect from your services and how you are different in a better way to other competitors. Your brand is derived from who you are and how you want to be interpreted by other people.

Questions to consider when defining a brand-

  • What is your company’s mission?
  • What are the features and benefits of your company’s products and services?
  • What do customers think of your brand?
  • What qualities do you want them to associate with your company?

This will likely become useful when I reach the task to create branding for myself.

Part of my branding assessment task is to also create a style guide for the branding of my given celebrity Russell Brand.

Examples-

Adobe logos:

Screen Shot 2015-09-30 at 09.51.00

Screen Shot 2015-09-30 at 09.53.01

Examples of logo development-

Screen Shot 2015-09-30 at 09.57.42

Screen Shot 2015-09-30 at 09.58.44

Screen Shot 2015-09-30 at 10.01.17 Screen Shot 2015-09-30 at 10.01.34 Screen Shot 2015-09-30 at 10.00.11

Development tips to consider- Tidiness and simplifying.

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