Branding is essentially advertising yourself to customers what they can expect from your services and how you are different in a better way to other competitors. Your brand is derived from who you are and how you want to be interpreted by other people.
Questions to consider when defining a brand-
- What is your company’s mission?
- What are the features and benefits of your company’s products and services?
- What do customers think of your brand?
- What qualities do you want them to associate with your company?
This will likely become useful when I reach the task to create branding for myself.
Part of my branding assessment task is to also create a style guide for the branding of my given celebrity Russell Brand.
Examples of logo development-
Development tips to consider- Tidiness and simplifying.