One thing that I’ve taken into consideration when designing my logo is how do I want the viewer to see me when they see my logo? Do I want to be seen as someone who specialises in illustration? Do I want to be seen as someone who specialises in typography? Do I rely mostly on technology to create my work or am I more traditional?
These recent sketches of alternate logo designs reflect more on my technical side as a designer compared to my ‘signature’ logos which have a more loose feel to them.
I personally would like to be noticed more for my illustrative skills but I still think there’s reason to use more technical designs to show that I can specialise in precision-based designs if I have to.
It all comes down to finding a balance that represents me the most as a designer/illustrator.